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Insights
What We Learn,
Written Down.
Notes from real projects: what worked, what cost more than it should have, and what we would do differently. No trend pieces.
featuredAI & Automation12 Aug 2026
Before we automate anything for a client, we try to delete the step. Roughly a third of the workflows we are asked to build should not exist at all, and here is how we tell which third.
Web
04 Aug 2026
Your Homepage Is Not the Problem
Most enquiry drop-off happens two clicks deeper, on the page where a visitor is trying to work out whether you serve them. Where to look in your analytics first.
Education
26 Jul 2026
What Parents Actually Search Before an Admission
Six months of search terms from three school websites we run, and the four pages every school should have before it spends anything on ads.
Operations
15 Jul 2026
ERP Before You Are Ready Is Just Expensive Data Entry
The three signals that a business is ready to move off spreadsheets, and the two that mean it should wait another year.
Marketing
02 Jul 2026
A Small Budget Buys One Channel, Not Four
How we choose the single channel to fund first for a local business, and how long to give it before judging.
Branding
18 Jun 2026
A Logo Is Not a Brand, But It Is the Argument You Will Have
Why we present type, colour and layout before anyone sees a mark, and how that shortens the approval round from weeks to days.
Only the featured article is written in full in this design. The rest are titles for the first publishing round.